Metadata In SEO - Types Of Meta Tags

Metadata are fragments of text that describe the content of a page. In technical terms, metadata is a collection of data that provides information about other data. Think of it as 'data about data'. Metadata does not appear on the web page but can be found in the page code and helps search engines understand the visible content of the web page.

Search engines like Google read metadata to understand the content that appears on a web page. Google then uses this metadata to decide what information to display in search engine result pages when a website comes up with some queries.

Title tags are the most important part of the metadata on a page. WordPress (or most CMS) will generate tags for you with the title or caption for the page / post.

Meta descriptions provide summaries of web pages. They range from a sentence to a short paragraph and appear below the blue clickable links in the search engine results page. However, depending on the user's query, Google may pull meta descriptive text from other areas on your page.

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